New York Film Festival (NYFF)
The New York Film Festival, hosted annually by the Lincoln Film Center, showcases a multitude of films from across the globe, offering audiences the chance to explore a rich array of cinematic gems.
In rebranding this prestigious event, I crafted a new visual identity that captures the diverse and vibrant film scene. The logo draws inspiration from the classic artistry of early calligraphic film titles and merges it with the symbol of an unwinding film roll.
The color palette pays homage to the color-checking bars used in film production, further rooting the identity in the world of cinema.